The Behaviorally Informed Organization
Edited by Dilip Soman and Catherine Yeung, with a foreword by Cass Sunstein
© 2021
Every organization is fundamentally in the business of behaviour change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behaviour change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behaviour change or a good understanding of how organizations can embed insights from behavioural science into their operations. To overcome this void, this book develops an overarching framework for using behavioural science. It shows how behavioural insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.
This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses, and other organizations have embedded BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.
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