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The Behavioural
Insights Team

about:

The Behavioural Insights Team exists to improve people’s lives and communities. We work in partnership with governments, local authorities, businesses and charities, often using simple changes to tackle major policy problems.

The Team has grown from a seven-person unit at the heart of the UK government to a global social purpose company with offices around the world. Our work spanned 31 countries in the last year alone.

Our mission remains the same. We generate and apply behavioural insights to inform policy, improve public services and deliver results for citizens and society.

We have a track record of success across a range of policy areas, from healthcare to humanitarian aid, economic growth to early years, social capital to consumers. We also work to scale our successful interventions by sharing lessons and supporting wider adoption and spread of what works.

We have run more than 750 projects to date, including 400 randomised controlled trials in dozens of countries.

See more at https://www.bi.team/about-us/.

3 questions:

  • What motivated you to join this partnership?

The Behavioural Insights Team is excited to join BEAR and the other partners in this initiative to push the frontiers of applied behavioural science in Canada, tackling complex and critical social and economic priorities.

  • What aspect of the research agenda are you most excited about?

As a global leader in the application of behavioural science to public policy, the Behavioural Insights Team (BIT) has a longstanding research interest in helping people close the intention-action gap and make better decisions for themselves based on their own priorities. We're happy that this is a central research question for the partnership and look forward to sharing our expertise and resources in addressing it.

  • How do you plan to use the results from the research coming out of the partnership?

BIT is excited to leverage the findings of this research partnership in our applied work with governments and other social impact-focused organizations across Canada and internationally.