dale griffin

Dale Griffin is a professor of Marketing and Behavioural Sciences and former  Director of the Dhillon Centre for Business Ethics at the University of British Columbia’s Sauder School of Business. He has taught at leading universities in Canada, Great Britain, and the United States, most recently at the Graduate School of Business at Stanford University. Professor Griffin teaches courses in Consumer Behavior,  Marketing Research, and Strategic Decision Making at the MBA and PhD levels, and lectures on risk management and financial decision-making for executive audiences.

 Professor Griffin received his PhD from Stanford University, supervised by Lee Ross and Amos Tversky.  His undergraduate degree is from UBC, where he worked with Daniel Kahneman.   He has received both  the UBC Sauder senior research prize and the UBC Hampton research prize for his work exploring how consumers and managers make decisions. His papers have received over 23,000 citations, with more than 50 paper receiving at least 50 citations. His current research focuses on measuring risk across financial and medical settings, and consumer responses to pricing strategies.