Isabel Ding

Assistant Professor, Warwick Business School, University of Warwick

bio:

Isabel Ding is Assistant Professor of Marketing at the Warwick Business School, University of Warwick. Isabel obtained her Ph.D. in Marketing from the National University of Singapore. Her research focuses on consumer behaviour, particularly in relation to healthcare and consumer wellbeing, judgment and decision making, goals and motivation, and meta-science. Prior to her academic career, Isabel spent several years in consulting, where she focused on business and marketing strategy.

3 questions:

• What aspects of this research agenda are you most excited about?

I’m most excited about collaborating with the diverse and passionate group of researchers to solve important problems faced by public and private institutions, and make a difference.

• Of all the work you have done, what project / paper is your personal favourite and why?

One of my favourite projects is working with a team of physicians to understand people’s beliefs and mindsets related to their health – hope this work would make an impact in encouraging positive health behavioural change.

•  Which is the one paper or book that you wish you had written (but have not)?

  I hope to write a (funny) children’s book one day on how their beliefs shape their behaviours and their lives.