kelly peters

Kelly Peters (Founding partner & CEO, BEworks) has founded the company with Professors and renowned behavioral scientist Dan Ariely and Nina Mazar in 2010. Peters has extensive experience in the field of behavioral science leading a portfolio of hundreds of experimental BE projects around the world, solving challenges in financial decision-making, health, and happiness. Peters developed the BEworks Method, which is a proprietary framework for how to drive marketing, innovation and organizational transformation. She frequently speaks about the value of behavioral insights and scientific thinking to business leaders and policy makers. In addition to serving as a visiting lecturer at Cornell, Harvard, and Boston University, she is on the Faculty at Rotman School of Management at the University of Toronto.