kyle murray

Kyle B. Murray is the Vice Dean at the Alberta School of Business and a Professor of Marketing. He also holds a Professorship in Marketing at the Monash School of Business in Melbourne, Australia.

Dr. Murray studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make. This work has been widely published in leading academic journals and was recently recognized with the prestigious interdisciplinary McCalla Professorship. Based on his research, Dr. Murray has advised several different organizations including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and Consumer Behaviour.