lorenzo cecutti

Ph.D. Student

Lorenzo grew up in Italy, but soon moved to Hong Kong to pursue a scholarship and complete his high school studies at the Li Po Chun United World College. After graduating from the marketing undergraduate program at the Hong Kong University of Science and Technology (HKUST) he worked as an analyst at Nielsen HK where he helped large FMCG clients track retail scan data and reach decisions on pricing, promotion and new product launch. After a master of philosophy in consumer behaviour at the Chinese University of Hong Kong (CUHK) he discovered his passion for academic research and joined the PhD program at the University of Toronto. Currently he is in the first year and loving it.