YING ZENG

Ph.D. Student

Ying is a PhD student in behavioral marketing at Rotman. Her research interest covers broad topics in judgment and decision making, especially social interactions and collective behaviors. She mainly adopts lab and online experiments to explore relevant topics, but she is also highly open to field experiments and big-data analysis. Apart from research, Ying loves tasting and cooking Chinese southwestern cuisines. Ying holds dual bachelor's degrees in psychology and economics from Peking University and a master's degree in social sciences from the University of Chicago.